Jason Yau

Global Vice President of Marketing and Digital Transformation

Jason Yau is the Founder and CEO of Thread Digital Marketing, a consultancy that specializes in digital marketing and eCommerce strategies. He has over 20 years of experience in the marketing industry, having held various senior roles in major companies, including Global Senior Vice President at L'Oreal and Unilever. His work has involved implementing digital programs across more than 150 countries, focusing on helping businesses accelerate their digital marketing and eCommerce growth.

Professional Background

Thread Digital Marketing: Founded in November 2019, Thread Digital provides strategic consulting and advisory services across various sectors, including consumer packaged goods, beauty, and lifestyle brands. Yau's leadership emphasizes the importance of adapting and transforming businesses in the digital landscape.
Envista Holdings Corporation: Currently, he serves as the Global Vice President of Marketing and Digital Transformation, where he established a Digital Marketing Center of Excellence to enhance digital strategies across multiple operating companies.
Unilever: Prior to his current role, Yau was the Senior Vice President of Global Digital, Brand Marketing, and eCommerce, overseeing significant marketing transformations and driving substantial eCommerce growth.

Yau is recognized as a thought leader in digital marketing, known for his innovative approaches and ability to create impactful brand narratives. His diverse experience spans various aspects of marketing, including digital experience, customer intelligence, and performance marketing.1 2 3

Highlights

Apr 11 · salesforce.com

Salesforce Hires Former Shopify Enterprise CTO Jason Yau to Help ...

Experience

Global Vice President of Marketing and Digital Transformation at Envista Holdings Corporation (May 2021 - Present)

Founder | Chief Marketing Officer at Thread Digital (Nov 2019 - Apr 2021), Senior Vice President, Global Digital, Brand Marketing, eCommerce at Unilever (May 2018 - Jan 2020), Global VP of eCommerce, Digital Marketing, and Innovations at L'Oréal (Feb 2018 - May 2019), Vice President of eCommerce, Digital Marketing, Merchandising and Creative at Calendar Holdings LLC (2014 - 2018), Director of Digital Marketing and Integrated Marketing Communications at L'Oréal (Feb 2011 - Jan 2014), Digital Marketing Strategist at Carnegie Hall (Dec 2009 - Feb 2011), Marketing Manager at James Fowler PT, P.C. (2005 - 2010), National Product Account Manager at ETS-Lindgren (2004 - 2005), Marketing and Public Relations Associate at Zachary Scott Theatre (2001 - 2003)