Jason Yau
Jason Yau is an experienced digital marketer and brand strategist with over 19 years of expertise in the field. He specializes in developing go-to-market strategies to increase customer acquisition and retention while optimizing the customer experience, driving profitable growth, and enhancing brand identity. With a background that ranges from digital innovations to retail strategy, Jason has been recognized as an industry leader and thought-provoking executive. Jason's notable achievements include winning the Webby Award for Best Website, the Forrester Groundswell Award for Best B2B Program, and being a PR Newswire's finalist for The Grand Prix Earnies Award for Best Integrated Social Media Brand Campaign. Throughout his career, he has worked with a variety of organizations, from the Global Fortune 500 to private startups, including Unilever, NYX Professional Makeup, and L'Oréal. He is the founder and CEO of Thread Digital Marketing, a digital marketing agency that specializes in developing customized strategies to fit the needs of its clients. Jason is a frequent guest speaker at digital marketing and new media conferences across the country. He studied Music and Business at The University of Texas at Austin.