The University of Texas at Austin

SVP Global Digital and Marketing  -  ex L’Oreal & Unilever

Los Angeles, California, United States

Specializing in Ecommerce and Brand Marketing assessment, Online Advertising, Go to Market, Turnaround, Growth and Profitability strategies for CPG, Healthcare, Beauty, Entertainment brands and omnichannel retailers.

Thread Digital Marketing

Founder and CEO

Oversaw multiple departments of Digital Marketing& eCommerce, Brand & Trade Marketing,  Public Relations & Customer Experience. Led Global brand vision and Created omnichannel marketing roadmap with a focus on digital acceleration. Expanded global footprint across NA, APAC & EMEA.●	Drove Global Brand Transformation and set the True North for the entire organization. Developed unique value proposition, messaging hierarchy, content and creative for both online and offline. Pivoted the entire marketing communications strategy worldwide in the first 120 days. ●	First 90 days, Digital team achieved a new eCommerce record for the brand. D2C sales for Black Friday/Cyber period increased + 75% YoY. Continued double digit increases throughout Holiday and launched a new loyalty program for best in class customer experience.●	Expanded strategic partnerships with multiple Retailers and Marketplaces including Direct to Consumer for both online/offline. Overseeing the strategy for the brand site while maximizing programs with retail partners like Amazon, eBay, Walmart, Ulta, Sephora, QVC, and international marketplaces. ●	Developed the brand’s first official influencer/social program with a network of +10K influencers●	Successfully launched brand in China via cross border distribution.

Unilever

Senior Vice President, Global Digital and Brand Marketing  -  Unilever Prestige

- Oversaw +70 countries and Led worldwide teams in elevating digital marketing, direct-to-consumer ecommerce, retailer partners and pure players strategy. •	Pioneered digital innovation which connected service, the retail brick and mortar environment and digital, ultimately enabling integrated consumer experiences.

NYX Professional Makeup

Global VP of eCommerce, Digital Marketing, and Innovations

- Head of Marketing leading best-in-class eCommerce and Integrated Marketing Communications strategies to drive digital footprint, new customer acquisition, loyalty and referral, and online and offline demand for Calendar Holdings, a national retail company with 3 brands including 2 eCommerce sites and over +1,000 Brick and Mortar stores in America selling Calendars, Gifts, Toys and Apparel with operations in 6 other countries. •	Overseeing the departments of Digital Marketing, Merchandising, Creative, and Third Party Marketplaces. Responsible for eCommerce and eTailing strategic development, business modeling and revenue growth. P&L management.  •	Strategically pioneering OmniChannel initiatives through creative integration of Paid, Owned and Earned media to drive conversion. Leading  Display, Paid Search, Content Marketing, Email, Web, Mobile, CRM, Third Party Marketplaces (Amazon, EBay, CSEs), Social Media, Affiliates, Promo Forecasting, SEO, Analytics, Public Relations, Creative, Customer Insights, Branding.•	Leading vision and long-term roadmap to ensure sustainable success, including recruiting, developing and empowering complex teams of channel experts, consultants, and various agencies.•	ACHIEVEMENTS:   Online Advertising exceeded revenue projections by +73% while reducing annual expenses by -61% resulting in a +96% increase over projected ROAS year over year. With revamped site experience, mobile sales increased by +612% YoY. Total Net Revenue on Amazon increased +180% YoY with <a href="http://Walmart.com">Walmart.com</a> and eBay marketplaces increasing by double digits.  Launched new verticals of Games, Toys, Puzzles which generated increase of +68% in unit sales YoY in marketplaces.  Developed Star Product Strategy to effectively manage over 15,000 SKUs which led to double digit increases in unit sales.

Calendar Holdings LLC

Vice President of  eCommerce, Digital Marketing, Merchandising and Creative

- Head of Marketing leading best-in-class eCommerce and Integrated Marketing Communications strategies to drive digital footprint, new customer acquisition, loyalty and referral, and online and offline demand for Calendar Holdings, a national retail company with 3 brands including 2 eCommerce sites and over +1,000 Brick and Mortar stores in America selling Calendars, Gifts, Toys and Apparel.•	Overseeing the departments of Digital Marketing, Merchandising, Creative, and Third Party Marketplaces. Responsible for eCommerce and eTailing strategic development, business modeling and revenue growth. P&L management.  *See expanded duties above as VP of eCommerce & Digital Marketing for Calendar Holdings*

Associate Vice President of Digital Marketing and eCommerce

- Led all Digital Marketing and Communications strategies for L’Oreal Consumer and Professional Product brands: L'Oreal Paris, Redken and Pureology. B2C & B2B.  Delivered category wide (Cosmetics, Haircare, Haircolor) thought leadership specific to driving engagement along the consumers’ path to purchase.  Directed Online Advertising, Search Engine Marketing, Social Media,  Content, Web, CRM, and Mobile Experience.•	Developed best in class integrated communications blueprint and appropriate media mix to activate touch points and situations that trigger and maximize product engagement with a 360º approach.•	Directed 5 major digital agencies in identifying and prioritizing contextual opportunities for beauty product branding through media and offline partnerships. Managed the full cycle of ideation, negotiation, implementation, and optimizations.•	Oversaw Digital Marketing budgets for 3 brands ranging from $4MM to +$30MM. •	Pioneered the company-wide renovation of the ‘first’ cross-departmentalized teams of 30 existing employees in managing social media channels that generated +535% increase in quality engagement with consumers.•	ACHIEVEMENTS: Recipient of Webby Award for best brand website: <a href="http://Redken.com">Redken.com</a> and Finalist for The Earnies Awards for best national integrated brand campaign. Keynote speaker at OMMA Digital during Internet Week in NYC, 5Loom Social Media Conference, and guest speaker invitations for Shanghai Digital Revolution Summit. Semi Finalist for L’Oreal Beauty Shaker Awards: Turning Conversations into Customers - Social CRM.

L'Oréal

Director of Digital Marketing and Integrated Marketing Communications

- Directed new customer acquisitions including product strategy, creative development, emerging channel development, media buying and innovation. Developed new channel tests including using content and earned media to acquire profitable customers.•	Led the marketing and advertising of +185 different accounts per season by evaluating and recommending appropriate media outlets, and implemented an integrated mix of marketing channels including online, social media, direct mail marketing, email, and offline marketing .•	Managed all aspects of the ideation, creation, execution and fulfillment of marketing and promotional campaigns targeted to the millennial generation demographic.•	Negotiated media buys and media placement across both online and print avenues.

Carnegie Hall

Digital Marketing Strategist

- Developed and Implemented Brand-Building, Promotional campaigns and as a result expanded clientele by 76%•	Directed website launch from conception to completion•	Managed and cultivated new business relationships and retention of top accounts•	Coordinated production of printed, promotional, web, and in-house materials

James Fowler PT, P.C.

Marketing Manager

- Oversaw high-profile entertainment product accounts nationwide•	Managed the Dodge and Sales Force databases to effectively segment the markets•	Cultivated and sustained relationships with all levels of client management•	Monitored financial performance of accounts to maximize income generation

ETS-Lindgren

National Product Account Manager

- Cultivated a younger target audience segment through online advertising, print, radio, tv, guerrilla marketing and social web strategies•	Recruited and led promotional team of 15 in executing new tactics in reaching and•	Attracted 1,200 targeted patrons every opening night•	Coordinated promotions though Online and Offline print, radio and TV campaigns

Jason Yau