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Jason Loehr
Leading & Teaching (literally) Digital Disruption in Modern Media.
Jason Loehr is a seasoned professional with over 25 years of experience in leading digital transformation for brands across various industries like retail, consumer packaged goods (CPG), services, and agencies.
He has a strong track record of successful eBusiness launches, including notable achievements such as enrolling over 250,000 Medicare consumers in Rx plans online for Humana and leading Jack Daniel's to become the #1 social brand in the alcohol beverage sector.
Jason excels in diverse areas ranging from leading creative reviews and social media content workshops to engaging in data strategy discussions and media mix modeling analysis.
Throughout his career, Jason Loehr has held significant roles in reputable organizations such as SVP, Strategy at Tracer, Chief Marketing Officer at Sozo Companies, and VP, Media at Inspire Brands, among others.
His professional journey includes serving as an Adjunct Professor at the University of Louisville, where he shared his wealth of knowledge and expertise with students.
Jason has a robust background in digital marketing, having held key positions such as VP, Global Marketing Services, VP, Global Media & Digital Marketing, and Director, Global Digital Marketing at Brown-Forman.
His experience also extends to roles like Advisor at El Toro IP Targeting and Chief Strategy Officer at the same company, showcasing his versatile skill set and strategic acumen in the domain of IP targeting.
Jason Loehr's career highlights encompass leading strategy and development at Mad*Pow, managing marketing new media at Humana, and contributing to web design and coordination at companies like Affinity Group, Inc., Camping World, and ECWerks, Inc./I-NETwerks, LLC.
In addition to his professional achievements, Jason Loehr is known for building and leading exceptional teams and fostering organizational growth through modern brand building approaches.