Beatriz Martín Valcárcel

Beatriz Martín Valcárcel is a professional who excels in merging business strategy and technology with a 100% digital vision. Her educational background includes a degree in Computer Engineering from the Faculty of Informatics in Barcelona, an MBA from EAE Business School, and a Master's in Big Data Management and Analytics from UPC. She is currently pursuing a degree in Humanities at UOC. Beatriz is a dedicated entrepreneur and intrapreneur who thrives on challenges and ensuring successful outcomes.

With a vast professional experience spanning Information Technology, Marketing, Advertising, and Management in digital environments, Beatriz is skilled in strategic planning, project management, team leadership, and process definition that integrates human elements, digital aspects, data, and productivity. She is driven by a passion for delivering top-notch quality work.

Having spent nearly 20 years in advertising agencies, including a significant tenure at Doubleyou, a pioneering agency in digital creativity in Spain, Beatriz has worked with renowned national and international clients such as Audi, Nike, Nestlé, and Ikea, earning numerous accolades at prestigious advertising festivals like Cannes and New York Festivals. Her expertise lies in digital and data-driven planning, digital transformation, business design for digital platforms, and big data projects.

As a technology enthusiast, Beatriz is deeply engaged in agile methodologies, digital transformation, and the maker movement. She is a proud co-founder of learning communities like Agile Barcelona, Software Crafters Barcelona, and Vailets HackLab. Currently, her focus is on digital and data planning, digital transformation, digital strategy, designing digital businesses (e-commerce & services), and big data projects.