Jason Lim

Managing Director, Microsoft Asia

Jason Lim is an experienced business and marketing leader currently serving as the Managing Director of Microsoft Digital Stores for the Asia Pacific region.1 Here's an overview of his career and responsibilities at Microsoft:

Current Role

As Managing Director of Microsoft Digital Stores for Asia Pacific since December 2014, Jason Lim is responsible for:

Spearheading the overall vision, strategy, and financial performance for Microsoft Digital Stores in the Asia Pacific region
Building a cloud platform that delivers premium brand experiences for Microsoft's direct sales channel to businesses, consumers, and gamers
Overseeing financial and scorecard performance through the cloud commerce platform
Focusing on customer lifetime value and digital marketing excellence1

Previous Roles at Microsoft

Jason has held several leadership positions at Microsoft over the years:

General Manager, Windows and Surface Business Group (2010-2014): Led Windows business strategy, revenue, P&L, and metrics across Asia Pacific markets1
Global Marketing Director, Head of Product Management (2008-2010): Focused on Windows Phone application platform and marketplace1
Regional Director - Head of Mobile Communications Sales and Marketing (2004-2008): Managed mobility business in Asia, responsible for sales, marketing, and partner alliances1
Regional Director - Head of Enterprise Consulting Services, Asia Pacific (2000-2004): Led Microsoft consulting services and customer support in Southeast Asia1
Sales Director, MSN Online Services & Operator Sales (1997-2000): Based in Malaysia1

Expertise and Achievements

Throughout his career at Microsoft, Jason Lim has demonstrated:

Strong leadership in business strategy and marketing
Ability to manage high-performance teams across various regions
Expertise in product management, sales, and partner relationships
Success in driving growth and profitability in different Microsoft business units

Jason Lim's extensive experience at Microsoft, spanning over 27 years in the technology industry, has positioned him as a key leader in the company's Asia Pacific operations.