Bee Lim

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Bee Lim is a seasoned professional with extensive experience in healthcare strategy and marketing in the Asia-Pacific region. She served as the Director of Healthcare Strategy for UPS Asia Pacific from 2011 to September 2021, a role she held for approximately 10 years.2 In this position, Lim was responsible for healthcare strategy, strategy execution, and marketing for the Asia-Pacific region.2

During her tenure at UPS, Lim played a crucial role in enhancing the company's healthcare supply chain capabilities in Singapore. She was involved in UPS obtaining the IATA CEIV Pharma Certification, which validated the company's capabilities in handling and transporting high-value, time-sensitive, and temperature-controlled pharmaceutical cargo.1 Lim emphasized the importance of maintaining the integrity of the healthcare supply chain, especially given that a third of scrapped pharmaceuticals globally are attributed to logistics issues.1

Lim holds a BSc Hons in Biochemistry and has a strong background in healthcare marketing and industry management. After her time at UPS, Lim transitioned to a role as a Marketing Strategist at Sabbatical.3 Her experience also includes previous roles at Transitions Optical.3

Throughout her career, Lim has been recognized for her expertise in healthcare logistics and supply chain management, particularly in the context of the rapidly evolving Asia-Pacific market.