Jason Han
SVP of Addressable Innovation at Matterkind
Jason Han is an experienced product strategy and management executive with a strong passion for enhancing consumer experiences. His expertise lies in Advanced and Addressable TV advertising, Audience targeting, Cross Platform selling, Digital Engagement, and OTT Streaming services and platforms. Jason has a remarkable track record in creating product and platform strategies, as well as implementing go-to-market plans. He excels in technology, data, sales strategy, forecasting, and measurement within various advertising domains such as Addressable TV, DDL, Cross Platform, Audience, Digital, and Programmatic Advertising. Jason possesses exceptional business development skills and has successfully led multidisciplinary teams for the launch of new products and platforms. He is adept at developing and driving go-to-market strategies through diverse channels and events, showcasing his ability to excel in global organizations. Jason is also known for his proficiency in researching and understanding consumer and end-user needs to create user experiences that surpass expectations.