Jason Farrar

Co-founder and Head Roaster at Commonwealth Coffee Roasters

Jason Farrar is a prominent figure in the specialty coffee industry, known for his role as Co-Founder and Head Roaster at Commonwealth Coffee in Denver, Colorado. Alongside Ryan Fisher, he established Commonwealth Coffee with a vision to create high-quality coffee that emphasizes sustainability and community engagement.

Career Highlights

Co-Founder of Commonwealth Coffee: Farrar played a crucial role in developing the brand and its offerings, focusing on unique roasting techniques and sourcing quality beans from sustainable farms.3
Merger with Huckleberry Roasters: In 2019, Commonwealth Coffee merged with Huckleberry Roasters, leading to the retirement of the Commonwealth brand. This strategic decision was aimed at consolidating resources and enhancing resilience in the competitive coffee market. Post-merger, Farrar shifted his focus towards business development and sales within the newly formed entity.1 2
Recognition: Under his leadership, Huckleberry Roasters has gained acclaim, winning awards such as Roast Magazine's 2022 Macro Roaster of the Year. This recognition highlights the company's commitment to quality and community involvement.2

Personal Insights

Farrar is noted for his self-reflective approach to business, emphasizing a culture of continuous growth and adaptation within his team. He believes in fostering a collaborative environment where every team member contributes to the company's success.2

Overall, Jason Farrar's contributions to the coffee industry reflect a blend of passion for quality coffee and dedication to community values.