Mads Pedersen

Mads Schou Pedersen is a skilled digital strategist, business developer, and entrepreneur with a diverse background in digital strategy and web projects for large corporations and fast-growing online startups. Apart from founding his own ventures, he is recognized for his role in introducing successful business concepts to the Nordics by providing expertise in product development, go-to-market strategy, marketing, and operations. Mads holds a Master’s Degree in EBA Accounting, Strategy, and Control from Copenhagen Business School, alongside studies in International Business and Politics. He further enhanced his knowledge through specialized courses at Stanford University focusing on marketing principles and agility for high tech innovation. With a wide range of specialties including Business Development, Business Strategy, Pricing Strategy, E-Commerce, Online Marketing, Web Analytics, and Project Management, Mads has collaborated with various companies in different capacities throughout his career, such as Content Creator & Owner at Medialab and Co-Founder at The Nordics Aps.