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    Jason Dorfman

    CPG Executive, Advisor + Early to Mid-Stage Expert Operator with a Wealth of 0→2 Experience and a Deep Bench

    Jason Dorfman is a seasoned sales and business development professional who currently serves as a Business Development Advisor for Toto, an adaptogenic cookie company.1 Here are some key details about his background and experience:

    Career Highlights

    Current Role: Jason Dorfman joined Toto as Chief Commercial Officer (CCO) in late 2022.1 In this role, he likely leverages his extensive sales experience to help scale Toto's business.

    Previous Experience:

    • Co-Founder & CEO of Orum, a sales technology company, since November 201723
    • Head of Corporate Sales at Rubrik, Inc. from July 2017 to November 20192
    • Head of Worldwide Inside Sales at Rubrik, Inc. from June 2015 to July 20172
    • First sales hire at Rubrik, Inc. from August 2014 to July 20152

    Expertise

    Jason has significant experience in building and scaling sales teams, particularly in the technology sector. At Rubrik, he:

    • Launched the worldwide inside sales organization, growing it from 0 to 50+ representatives2
    • Led a team that generated over $100 million in pipeline2
    • Spearheaded international expansion efforts2

    Entrepreneurial Background

    Prior to his current roles, Jason:

    • Founded Cycle Applications (2012-2014)2
    • Served as an advisor to startups like Kofa and Observe.AI2

    Education

    Jason studied Technology Management at the University of California, Santa Barbara.2

    Jason Dorfman's experience in scaling sales operations and his background in the CPG industry make him a valuable asset to Toto as they look to expand their adaptogenic cookie business.

    Highlights

    Aug 26 · youtube.com
    Orum Co-Founder and CEO Jason Dorfman on hiring the ... - YouTube
    Orum Co-Founder and CEO Jason Dorfman on hiring the ... - YouTube
    Jun 21 · nosh.com
    How Will Toto Scale Its Adaptogenic Cookie Business? - Nosh.com
    Mar 10 · unusual.vc
    Sales Connector: Jason Dorfman, Co-Founder and CEO, Orum
    Sales Connector: Jason Dorfman, Co-Founder and CEO, Orum

    Related Questions

    What are Jason Dorfman's key achievements at Toto?
    How did Jason Dorfman's experience at RxBar and Lenny and Larry's influence his role at Toto?
    What strategies did Jason Dorfman implement at Toto to drive growth?
    How has Jason Dorfman's role evolved since joining Toto?
    What are Jason Dorfman's future plans for Toto?
    Jason Dorfman
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    Location

    Los Angeles Metropolitan Area