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Jason Dorfman
CPG Executive, Advisor + Early to Mid-Stage Expert Operator with a Wealth of 0→2 Experience and a Deep Bench
Jason Dorfman is a seasoned sales and business development professional who currently serves as a Business Development Advisor for Toto, an adaptogenic cookie company.1 Here are some key details about his background and experience:
Career Highlights
Current Role: Jason Dorfman joined Toto as Chief Commercial Officer (CCO) in late 2022.1 In this role, he likely leverages his extensive sales experience to help scale Toto's business.
Previous Experience:
- Co-Founder & CEO of Orum, a sales technology company, since November 201723
- Head of Corporate Sales at Rubrik, Inc. from July 2017 to November 20192
- Head of Worldwide Inside Sales at Rubrik, Inc. from June 2015 to July 20172
- First sales hire at Rubrik, Inc. from August 2014 to July 20152
Expertise
Jason has significant experience in building and scaling sales teams, particularly in the technology sector. At Rubrik, he:
- Launched the worldwide inside sales organization, growing it from 0 to 50+ representatives2
- Led a team that generated over $100 million in pipeline2
- Spearheaded international expansion efforts2
Entrepreneurial Background
Prior to his current roles, Jason:
Education
Jason studied Technology Management at the University of California, Santa Barbara.2
Jason Dorfman's experience in scaling sales operations and his background in the CPG industry make him a valuable asset to Toto as they look to expand their adaptogenic cookie business.