Jason Boyd

Jason Boyd is a senior executive in the field of consumer insights and market research. He currently holds the position of Senior Vice President of Consumer Insights at GfK, which is part of NIQ Company.12

Professional Experience

Jason has over 20 years of experience in the research industry, spanning various sectors including:

• Shopper marketing
• Technology
• Digital media
• Consumer packaged goods (CPG)
• Retail1

His expertise lies in multivariate research methods, such as:

• Conjoint analysis
• Path to purchase studies
• Customer segmentation
• Multi-country analysis1

Education and Background

Jason earned his Bachelor of Science degree in Marketing from Stonehill College. This educational foundation has supported his long career in marketing and consumer insights.

Current Role and Responsibilities

At GfK, Jason is responsible for leading consumer insights initiatives. His work likely involves:

• Analyzing consumer behavior and trends
• Providing strategic insights to clients
• Overseeing research projects across multiple industries
• Applying advanced research methodologies to solve complex business problems

Industry Contributions

Jason is also active in sharing his expertise within the industry:

• He has presented at industry events, such as the ARF West conference, where he discussed mobile shopping insights in collaboration with Facebook.4
• He has contributed to articles on purchase journey insights, demonstrating his thought leadership in the field.3

Jason Boyd's LinkedIn profile (username: jason-boyd-6aa41413) likely provides more detailed information about his professional network and career progression in the market research and consumer insights industry.2