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Barathvaaj Ganesan
Data Product Manager, Data Strategy & Analytics at GfK - An NIQ Company with expertise in Consumer Insights, Product and Marketing Analytics
Barathvaaj Ganesan is a Data Product Manager at GfK, a global market research company now part of NIQ (NielsenIQ). His role focuses on data strategy, where he enhances the company's capabilities in consumer insights, product management, and marketing analytics. Ganesan has been instrumental in implementing data-driven strategies that help businesses make informed decisions based on comprehensive market analysis and consumer behavior insights.1
Before joining GfK, he accumulated experience in various roles related to data management and analytics, contributing to his expertise in the field. His work involves collaborating with different teams to optimize product offerings and improve overall market performance through data insights.2
Highlights
May 24 · youtube.com
Data Driven Product Managers: Leveraging AI for CX Insights
Feb 6 · reddit.com
Data Product Managers - in what ways does your role differ ... - Reddit