Jason Bornstein

Jason Bornstein is currently the Partner and Head of Research at Forerunner Ventures, a role he has held since September 2018. He is based in New York City and has been instrumental in shaping the firm's research efforts to inform investment strategies and thesis-building. His work focuses on understanding consumer dynamics and market trends, which are critical for guiding Forerunner's portfolio companies.24

Education and Early Career

Bornstein graduated from Northwestern University in 2009 with a Bachelor of Arts in Communication Studies. He later earned his MBA from the Stanford University Graduate School of Business in 2018. Before joining Forerunner, he was an early employee at Bonobos, a digitally-native direct-to-consumer brand, where he served as a Senior Marketing Manager from January 2012 to August 2016.13

Contributions at Forerunner

In his role at Forerunner, Bornstein emphasizes the importance of data-driven analysis to illuminate cultural dynamics and evolving consumer needs. His approach combines analytical rigor with a big-picture perspective, making him a valuable resource for the investment team and portfolio companies.23 His promotion to Partner reflects his significant contributions and the trust placed in him to lead the firm's research initiatives.4