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Jasmin Guleria
Director of Brand | Baldor Specialty Foods
Jasmin Guleria is the Director of Brand Marketing at Baldor Specialty Foods, Inc., where she plays a pivotal role in shaping the brand's marketing strategies and product innovations. With over a decade of experience in strategic brand marketing, Guleria has a strong background in managing both large FMCG brands and emerging brands, demonstrating an entrepreneurial mindset that drives growth and innovation.
Educational Background
Guleria holds an MBA in Marketing from Georgetown University and a B.S. in Computer Science from Drexel University, providing her with a robust foundation for her career in marketing and brand management.
Professional Experience
Her career includes notable roles such as:
- US Brand Director at LIVEKINDLY Collective
- US Brand Director at Present Life Inc. (Healist Naturals)
- Innovation Brand Manager at The Hain Celestial Group
- Various Brand Manager positions at Unilever and The Estée Lauder Companies Inc.
Guleria specializes in areas such as Marketing Strategy, Product Innovation, E-commerce, and Social Media, with a particular passion for health, wellness, and food. Her expertise encompasses media and advertising, influencer marketing, relationship building, and project management, all of which contribute to her success in driving brand performance.
Recent Contributions
Recently, Guleria has been involved in the rebranding of Baldor’s Urban Roots line, introducing new product lines such as Fruit+ and Cantina-Style Salsa. She emphasized the need for creativity and adventure in the brand's offerings to meet evolving consumer tastes.1 Her leadership is characterized by a focus on innovation and quality, aiming to position Baldor as a leader in the fresh food industry.
Skills and Competencies
Guleria's skill set includes:
- Brand Development and Activation
- Direct-to-Consumer (DTC) launches
- Negotiations and Visual Merchandising
- Budget Planning and Client Management
Her comprehensive approach to marketing combines corporate experience with agility typical of startups, making her a valuable asset in both established and emerging markets.23
