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Jasmin Guleria

Director of Brand | Baldor Specialty Foods

Jasmin Guleria is a seasoned marketing leader with a decade of experience in strategic brand marketing and execution, adept at managing large FMCG brands and accelerating emerging brands with an entrepreneurial mindset.

With a background in MBA in Marketing from Georgetown University and a B.S. in Computer Science from Drexel University, Jasmin has a robust educational foundation.

Jasmin's career history includes roles such as US Brand Director at LIVEKINDLY Collective, US Brand Director at Present Life Inc. (Healist Naturals), Innovation Brand Manager at The Hain Celestial Group, and various Brand Manager positions at Unilever and The Estée Lauder Companies Inc.

Specializing in areas like Marketing Strategy, Product Innovation, E-commerce, and Social Media, Jasmin is passionate about health, wellness, and food.

Her expertise extends to Media and Advertising, Influencer Marketing, Relationship Building, and Project Management, showcasing a versatile skill set for driving brand success.

Throughout her professional journey, Jasmin has demonstrated a proven track record in driving share growth and P&L performance, including experience in Brand Development, Activation, Innovation, and DTC launches in diverse categories such as Natural Foods, Beverage, CBD, Beauty, and Personal Care.

Other competencies in Negotiations, Visual Merchandising, Sales Operations, Budget Planning, and Client Management further underline Jasmin's holistic approach to marketing and brand management.

Having worked across reputable organizations like LIVEKINDLY Collective and Unilever, Jasmin brings a wealth of experience in Change Management, Forecasting, and Affiliate Marketing to any marketing role.

Jasmin Guleria's career journey reflects a blend of corporate experience and startup agility, making her a valuable asset for companies seeking expertise in both established and emerging brand environments.