Jasmin Cheng is a skilled and driven multi-disciplinary strategist. With over a decade of experience in solving complex problems for businesses, she brings creativity, mindfulness, and boundless energy to every organization she works with. Her impressive toolkit includes extensive expertise in service design, brand strategy, digital fabrication, qualitative research, and marketing strategy. She has worked in a range of roles across multiple organizations, including serving as a Service Designer at Wellington City Council, as the Lead Strategist at Diagram Limited, as a Designer and Lab Assistant at Fab Lab Wgtn, and as the Associate Director of Strategy at Twist Image.

In addition, Jasmin has significant experience as a Strategy Facilitator with freelance clients, as an Associate Digital Account Planner at Klick Communications, as an Account Executive at Fjord Interactive, and as a Volunteer at ihaveanidea. Jasmin's broad background in strategic planning makes her a valuable asset to any team, and her multifaceted skills have equipped her to tackle any challenge.