Jane Kim

Jane Kim is a passionate individual with a strong background in UX research and advertising, dedicated to creating inclusive user experiences.

With exceptional problem-solving skills and experience in multiple industries including tech, entertainment, retail, pharmaceutical, and CPG, Jane excels in synthesizing complex data into actionable insights.

Her educational background includes a Bachelors of Arts in Speech Communication with a minor in Sociology from the University of Illinois Urbana-Champaign, further studies in UX Research at University of California, Berkeley, and international exposure through a Study Abroad program at the University of Nottingham.

Having held various roles such as Senior UX Researcher at AnswerLab, Group Director at OMD USA, VP, Media Planning Director at Spark Foundry, and Independent Marketing Consultant, Jane has a comprehensive understanding of user behavior, media planning, and brand marketing.

Jane's core skills encompass UX research techniques like in-depth interviewing, usability testing, personas, journey mapping, and cognitive testing, in addition to customer insights, competitive analysis, and digital and offline media planning & strategy.

She values building relationships through trust, consistency, compassion, humor, and candor, and believes in the positive impact businesses can have on society.