Cheryl Fuerte

Regional Associate Head, Production at The Economist Group | Economist Impact | Co-Founder at Jayu Rewards

Cheryl Fuerte is a seasoned professional leading The Economist Group's digital delivery services in Asia, with a strong background in digital integrated projects spanning finance, technology, transport, retail, legal, education, government, and tourism sectors.

With a focus on enhancing website user experience, adhering to project timelines, and achieving exceptional campaign results, Cheryl has garnered recognition including a Webby Award for Best User Interface and a Webby Award nomination for Best Structure/Navigation.

Before her current role, Cheryl spearheaded a global online marketing team for an e-commerce company, successfully driving customer acquisition rates through diverse marketing channels such as social, PR, affiliate, paid, display, and organic strategies. Her adept leadership led to a substantial social media following and high engagement levels.

Drawing on her expertise as a web designer and front-end developer, Cheryl has contributed to the creation of numerous user-friendly websites since the early 2000s, earning her multiple accolades from the Philippine Web Awards.

Cheryl Fuerte is a distinguished member of the Academy of Interactive and Visual Arts (AIVA) and has served as a judge for prestigious awards such as the W3 Awards and the Davey Awards, showcasing her commitment to recognizing excellence in the industry.