Jan Deruyck

Jan Deruyck is the co-founder of Guud, a company that offers clean label supplements and support for women to improve their menstrual cycle.1 Based in Ghent, Belgium, Deruyck has a background in technology and is passionate about women's health innovation.3

Professional Background

Before co-founding Guud, Deruyck served as the Director of Sales & Marketing at In The Pocket, a digital product studio working with major banks, retailers, and media companies in Europe.1 His experience in technology and commercial roles has shaped his approach to entrepreneurship.

Guud's Mission and Growth

Guud's mission is to help women feel great every day of the month.1 The company has experienced significant growth:

• In July 2023, Guud secured $1.7 million in seed funding from investors across Europe and the United States.2
• The funding will enable Guud to expand its team, enhance its care model, and prepare for expansion across Europe.2

Personal Interests and Approach

Deruyck describes himself as a generalist with an average IQ and above-average EQ.1 He is interested in human behavior and technology, which has influenced his career choices. Outside of work, he is passionate about food (particularly chocolate), surfing, and his family.1

Entrepreneurial Vision

Deruyck and his co-founder aim to create a comprehensive, vertically integrated solution for menstrual health.2 Their goal is to provide better outcomes for customers and contribute to closing the gap in women's health research.2

In addition to his work with Guud, Deruyck has started angel investing in the femtech, health, and wellbeing space. He also advises startups on digital strategy, sales, and marketing.1