University of California, Santa Cruz

San Diego Mesa College

University of California, Berkeley

Multi-Hyphenate Digital Marketer

Plexus Marketing is a consultancy offering content, strategy, and operational support to clients in a wide range of industries. As the Principal Consultant, I analyze companies’ relevant data and technology to identify gaps and opportunities in messaging, marketing strategy, sales process, media assets, technologies, and infrastructure to improve workflows that help clients meet business objectives.
Highlights: 
- Efficiently analyzed and executed sales process and routing overhaul that improved lead qualification by 90 percent and time to close by 25 percent.
- Lead cross-departmental effort through pandemic-era change management to launch multiregional ABM event campaign, improving Target Response Time by 15 percent.

Self-Employed

Content and Marketing Ops Consultant

Vensure Employer Services is a PEO and HR software company, offering end-to-end solutions for payroll, human resources, benefits, risk management, and workers’ comp services.

RESPONSIBILITIES
•Spearheaded data management, audience segmentation, and audience matching initiatives.
•Developed and maintained efficient automated workflows, email marketing campaigns, and lead nurturing sequences, resulting in streamlined marketing and sales processes.
•Successfully integrated marketing tech stack for improved data flow, enhancing overall functionality and connectivity with website platforms, email systems, ad networks, automation and social media.
•Managed content assets, overseeing the creation and optimization of landing pages, forms, and email templates.
•Implemented lead generation strategies optimizing website performance, CTAs, and lead capture forms to consistently capture high-quality leads.
•Ensured usage compliance with data privacy regulations and best practices, guaranteeing ethical and lawful handling of customer data.
•Utilized data and analytics to measure and enhance performance, tracked key metrics, and provided actionable insights to improve marketing strategies.
•Collaborated cross-functionally with Sales Operations, Demand Generation, and Product Marketing teams, identifying and implementing process improvements for greater efficiency.
•Conducted training sessions to equip team members with best practices and features, fostering a knowledgeable and skilled marketing team.
•Contributed to the development and continuous improvement of marketing process, showcasing adaptability and commitment to refining operational procedures.

HIGHLIGHTS
•Spearheaded the overhaul of the lead routing strategy by leveraging CRM analytics contributing to 37% increase in lead generation within the first year.
•Developed and implemented a change management strategy for a large-scale technology implementation project, resulting in a 275% increase in pipeline velocity.

Vensure Employer Solutions

Marketing Manager, Revenue Operations

PrismHR

Marketing Operations Manager

Measurabl is an enterprise software platform for the management of sustainability data in the commercial real estate space. As the Program Manager responsible for marketing operations, demand generation, integrated campaigns and product marketing, I focused on the strategy, design, and execution of Measurabl’s lead management processes, marketing automation, go to market communications and performance analyses.

RESPONSIBILITIES
- Act as marketing automation, infrastructure expert to the business, listening to the needs of stakeholders in order to understand what they are trying to accomplish and offer smart, trackable solutions.
- Coordinate with Product, Sales, and Customer Success to identify opportunities for growth, adoption and retention.  
- Communicate with other marketing programs to monitor overall capacity and workflow to meet project timelines.
- Define goals and KPIs for marketing initiatives and assess performance over time.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Manage analytics platforms to identify trends and business insights, and optimize spend and activity to improve overall performance.
- Map out the lead conversion process, offering training to internal teams to increase transparency across the customer lifecycle. 
- Restructure communications plans for audience-targeted drip campaigns, announcements, and contact segmentation.
- Define, develop and execute market messaging across channels to communicate vision and value of product releases.

HIGHLIGHTS
- Established a cohesive strategic vision and marketing roadmap based on the global market opportunity assessment for a rapidly growing startup with ambitious international expansion goals.
- Mapped out the customer lifecycle process to launch programmatic ABM that increased average campaign conversion by 225 percent.

Measurabl

Program Manager, Marketing Operations 

FiComm is a marketing and PR firm serving the financial industry, with clients ranging from independent family offices to the biggest players in fintech. 
As the digital lead for the marketing team, I was responsible for conceptualizing, strategizing, building, implementing, and reporting on the online presence and communications for client retainers and additional project clients. This includes:
•	Conducted in-depth analysis of company and competitor online presence (including keywords, backlinks, advertising efforts, site experience, social media engagement, and communications) for gap analysis and establishment of potential growth strategies. 
•	Created and managed ad campaigns for half a dozen clients across search, social media, and purchased media platforms. Campaigns ranged in duration and objective, from short-term product awareness initiatives to multi-year lead generation efforts with an annual budget of more than $500K. 
•	Entrance into new markets through geographic and event-based media targeting and social ads within an integrated campaign including email, print ads, and podcast spots.
•	Performed regular optimizations to improve QS (from 3 to 7+) for large sets of keywords and keyword groups across multiple sites with for an average CPC improvement of 20%.
•	Conceptualizing (and in some cases writing and designing), building, monitoring and reporting on any and all official email communications sent by the organization, aligning them with an overarching content strategy.
•	Developed a templated reporting process that aligned closely with the quarterly and annual goals of each client.
•	Led digital conversations on weekly client calls as well as sales calls and board meetings.

FiComm Partners

Lead Consultant, Digital Content 

Inseego is a global enterprise SaaS provider that has pioneered industrial IoT and 5G mobile solutions. As the copywriter assigned to a new product offering and launch, I handled projects that included
•	Conducted competitor research to develop go to market branding materials
•	Wrote clear and compelling copy to describe products and value propositions
•	Worked with design and dev on landing pages for new product features
•	Apply SEO principles to maximize reach to our target audience
•	Collaborate with global teams to develop succinct messaging for each market

Inseego Corp. (formerly Novatel Wireless, Inc)

Product Marketing Content Specialist

Youtily

Content Manager

Nasstive Entertainment is a concept event company organizing tours, itineraries, and VIP accommodations at San Diego’s premier nightlife venues. Responsible for creating entertainment experiences while managing groups of people both large (200+) and small (10+) in a celebratory but safe environment. Key responsibilities include:
- Working collaboratively with an on-site team under potentially volatile circumstances to manage and guide client experiences
- Coordinating schedules with clients and vendors to ensure event success.
- Building and maintaining a wide vendor network to increase business opportunities for both parties.

Nasstive Entertainment

Event Coordinator

Business on Market St. is a full-service marketing and web development company that is committed to comprehensive Inbound systems. 
As the Content Strategist, I oversaw the work of internal and external content producers to maintain the branding, positioning, and overarching strategy for marketing assets of all clients 
•	Coordinated with Accounts team to create content and campaign plans that aligned with client business goals
•	Managed editorial calendars, ensuring the timely execution of all projects 
•	Edited and reviewed all work coming from the copywriting and design departments
•	Leveraged key business and user insights to perform gap analyses, determine KPIs and create long-term vision across all media
•	Monitored traffic and engagement analytics for reporting and optimization plans
•	Conducted market research to develop target personas and style guides for cohesive branding and tone
•	Developed communications processes and mentorship programs for content production staff

Business On Market St

Content Strategist

The Mesa College Art Gallery is an educational forum showcasing the work of professional artists that reflect a diverse topics in order to engage students from other disciplines and departments. The gallery also serves as a laboratory for San Diego’s only program for museum studies and gallery exhibition skills. 
•	Researching and compiling information for artist statements and press releases.
•	Assisting in the arrangement of promotional events, including submission of press releases and calendar requests.
•	Building relationships with the media and local artistic community.
•	Managing web presence and online content management systems.

San Diego Mesa College Gallery

Marketing And Public Relations Consultant

As a copywriter I worked with the marketing team to brainstorm strategies and develop online content. Projects include but are not limited to:
•	Composing B2B correspondences, such as newsletters, sales proposals, and letters of recommendation.
•	Overseeing email autoresponse series, incorporating A/B Testing and segmentation.
•	Search engine optimization for retail websites.
•	Researching products and market for SEO descriptions.
•	Producing blogs and other content for a number of different sites with proper tone. Subjects range from nonprofits to video marketing; medical marijuana reform to outdoor sports.
•	Using analytics tools and reports to refine reader engagement. 
•	Collaborating with graphic design, media and marketing departments on various projects.
•	Creating scripts for voiceover and video.
•	Assisting in promotional strategies and product development.
•	Designing and editing websites using HTML, short codes and content management systems.
•	Generating lead magnets and landing pages.

858 Graphics

Content Marketing Copywriter

Family of hotels and resorts with a heavy focus on events, such as conventions, weddings, festivals, and meetings. 
• Facilitated client needs and expectations to suggest and tailor events according to budget. 
• Coordinated with other departments to ensure prior to and during events to ensure smooth operations. 
• Demonstrated flexibility and determination while fulfilling a variety of roles throughout other departments.

Atlas Hotels

Act as support to the Corporate Sales Representative in sales, processing, and event promotion. Responsibilities include but are not limited to:
•	Organizing and coordinating orders, price quotes and other inquiries.
•	Following up on and direct sales leads to Corporate Sales Representative.
•	Engaging in trade shows, special events, and community outreach to help promote the corporate program.
•	Scraping lists and cold calling to generate publicity for special events.
•	Overseeing promotional events, from creation and distribution of marketing materials, to set up and execution.

Jamie L.