Jami Oetting

Jami Oetting is currently the Vice President of Content & Editorial at BetterUp, a company focused on providing coaching and mental health resources. She has a strong background in marketing communications and content strategy, having previously spent seven years at HubSpot, where she led brand and editorial efforts. Oetting is recognized for her expertise in creating engaging content tailored for various audiences, particularly in the marketing and advertising sectors.13

In her role at BetterUp, Oetting is responsible for overseeing content initiatives that align with the company's mission to enhance personal and professional growth through coaching. Her experience includes significant contributions to the Agency Post blog at HubSpot, where she provided insights for marketing agency professionals.23