Kasey Fleisher Hickey

Kasey Fleisher Hickey is an experienced brand, content, and communications leader with over 15 years of experience in the field. She currently serves as the Senior Director of Content Marketing at Attentive, a position she has held since October 2020.1 In this role, she leads a team of content and copy professionals who focus on storytelling about the transformation of business-to-consumer communication and commerce.1

Career Highlights

• Current Role: Senior Director, Content Marketing at Attentive (October 2020 - Present)
• Previous Positions:
  • Co-Founder of Turntable Kitchen (November 2010 - Present)
  • Director, Content and Community at Abstract (July 2018 - October 2020)
  • Head of Content Marketing at BetterUp (December 2016 - June 2018)
  • Independent Consultant (February 2014 - December 2016)

Expertise

Kasey specializes in various aspects of marketing and communications, including:

• Brand and community building
• Voice development and company messaging
• Content and editorial strategy (B2C and B2B)
• Long-form and copywriting
• Social media strategy
• Community and ambassador programs
• Media relations

Education

Kasey holds a BA from UC San Diego, which she attended from 2001 to 2005.1

Notable Achievements

• Created the concept and strategy for Workstyle, an editorial destination on the Asana blog, which became a finalist in the first annual Contently Awards.1
• Established Asana's first voice and style guide.1
• Successfully promoted Context Optional in the social marketing space, securing coverage in major publications and inclusion in industry analyst reports.1

Kasey Fleisher Hickey's extensive experience and diverse skill set in content marketing, brand strategy, and communications have positioned her as a respected professional in her field.