James Royal-Lawson is a highly experienced and seasoned digital designer based in Sweden, boasting a career spanning over 2 decades. He has successfully completed more than 100 consultancy projects ranging from small businesses to large multinational corporations and public sector organizations. James began his digital journey in 1986 as a teenager and later turned professional in the late 90s, establishing his consultancy firm, Beantin, in 2006. His academic background includes a degree in Economics, which, combined with his versatile technical skills, enables him to effectively collaborate with diverse teams, bridging the gap between management, designers, and engineers.

James excels at shifting perspectives seamlessly, from micro-level details to the macroscopic view, and from design execution to systemic thinking. His approach to work is anchored in a hypothesis-based design process, where he leverages his expertise as a digital analyst to gather empirical data, and then utilizes his creative prowess to formulate practical and ethical recommendations for implementation, leading to iterative improvements and new hypotheses.

In addition to his consultancy work, James is actively involved in guiding and mentoring professionals within organizations. He also shares his vast knowledge with a global audience through his podcast, UXPodcast. As a design architect, he specializes in assisting design leaders and managers in honing their skills, participating in strategic meetings, and managing teams effectively. Apart from his professional endeavors, James is also passionate about baking, offering a unique blend of creative and culinary skills.