James Royal-Lawson

James Royal-Lawson is a multifaceted professional with extensive experience in the digital and user experience (UX) field. He is currently serving as a Steering Committee Member for the UX-designer course at STI - Stockholm Institute of Technology, a position he has held since February 2020.2

Professional Background

James is the founder of Beantin AB, a consultancy firm he established in 2006.1 With over two decades of experience, he is considered one of Sweden's most senior digital designers and advisors.3 His career spans more than 100 consultancy projects, working with clients ranging from small companies to large multinationals and public sector organizations.13

Expertise and Skills

James combines several roles and areas of expertise:

• Senior Digital Advisor
• UX Designer and Researcher
• Web Analyst
• Economist
• Podcaster

His unique blend of skills allows him to bridge the gap between different roles in digital projects, effectively collaborating with management, designers, and engineers.1

Education and Approach

James has a university education in Economics, which complements his extensive technical knowledge of the internet and web.1 He follows a hypothesis-based design process, utilizing his skills as a digital analyst and researcher to gather evidence and create viable, ethical suggestions that can be implemented, tested, and measured.1

Notable Activities

1. Podcasting: James is a co-host of UX Podcast, through which he educates thousands of individuals worldwide on UX-related topics.14

2. Teaching: Besides his role at STI, James has also lectured on 'Validate Quantitative' in the UX Product Development course at Berghs School of Communication.

3. Mentoring: He guides and mentors people in the organizations he works with.1

Personal Touch

Interestingly, James mentions that he enjoys baking and playfully offers cake to potential clients.1 He's also active on social media platforms, including Twitter (now X), where he describes himself as a "Designer, digital analyst, economist and podcaster".5

James Royal-Lawson's LinkedIn username is indeed jamesroyallawson, as mentioned in the query.23