Bill Zimmer

Bill Zimmer is the Vice President of Strategy at 360 Live Media, Inc., a position he has held since August 2018. He is based in the Washington D.C. Metro Area and has over 20 years of experience in brand and marketing strategy. His role involves creating new brands, developing revenue strategies, and executing audience acquisition marketing campaigns that yield measurable results for clients.

Professional Experience

• 360 Live Media, Inc.

  • Vice President of Strategy (August 2018 - Present)
    • Launched over 20 new brands.
    • Increased conference revenue by 25% for a major national association.
    • Developed an event that attracted 68% new attendees.
  • Strategy and Content Director (April 2017 - August 2018)
  • Senior Copywriter (February 2015 - April 2017)

• Bill Zimmer, Inc.

  • Creative Director & Copywriter (January 2013 - Present)

• American Association for the Advancement of Science (AAAS)

  • Senior Copywriter (May 2014 - February 2015)

• CARFAX

  • Senior Copywriter (November 2009 - May 2014)

• Porter Novelli

  • Advertising Account Executive (July 2008 - November 2009)

Education

Bill holds a Bachelor's Degree with a double major in Public Relations and Economics from the University of Maryland College Park.

Skills and Certifications

Zimmer is certified in Google Ads and is a DMA Certified Marketing Professional. He also has limited working proficiency in Spanish.

His extensive background demonstrates a strong focus on marketing innovation and audience engagement, making him a key player in his field.1