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James Perry
Marketing - Communications - Sales Effectiveness/Enablement - Strategy
James Perry is a seasoned professional with 15 years of experience in sales, marketing, communications, and creative design.
He specializes in developing strategies to effectively communicate with the target audience, driving business growth, brand influence, and consumer sentiment.
With a background in both B2B and B2C sales and marketing, James has worked across various industries such as healthcare, government, education, hospitality, and food and beverage.
His expertise includes designing sales effectiveness strategies, managing projects under tight deadlines, and overseeing offer and creative design processes for consumer programs, RFPs, trade shows, collateral materials, and promotional items.
James has a proven track record in increasing sales through sales enablement marketing and sales effectiveness, along with developing consumer insights, industry research, thought leadership, and competitive intelligence.
He is well-versed in marketing automation and CRM platforms, Adobe Creative Suite, Microsoft Office Suite, and Sharepoint.
His specialties include sales enablement, marketing strategy and development, digital lead generation, email marketing, sales effectiveness, consumer research, thought leadership development, conference and trade show development, strategic planning, public relations, digital marketing, event planning, brand management, creative design, communications, social media development, corporate communications.
James Perry studied Bachelor of Science in Mass Communication/Media Studies at Middle Tennessee State University.
His professional experience includes roles such as Senior Manager of Sales Enablement at Sodexo, Senior Marketing Manager focusing on Global Sales Enablement and Effectiveness at Sodexo, Senior Marketing Manager at Insights 2 Solutions at Sodexo, Regional Marketing Manager and Graphic Designer at Sodexo, District Marketing Manager and Graphic Designer at Lipscomb University, Communications and Membership Manager/Graphic Designer at Tennessee Association Chiefs of Police, Marketing Programs Manager and Graphic Designer at Aramark, Staff Associate Intern at McNeely Pigott & Fox, Editor of the Sphinx at Alpha Phi Alpha Fraternity, and Infantryman at United States Marine Corps.