Bournemouth University

York St. John University

Head of Content at Oracle NetSuite EMEA

Veremark

VP of Marketing

- I joined high-growth tech company Enboarder in March 2021 to run the EMEA marketing function, progressing to Director of the region and then, in May of this year, I was promoted to Global Director, Acquisition Marketing. 
- I lead the acquisition marketing strategy for Enboarder, and own the lead funnel for the business, as well as developing and setting our GTM strategy. 
- I am ultimately responsible for Marketing’s contribution to the company’s sales pipeline and revenue. 
- During my time at Enboarder I have seen the business grow from $6m ARR to $20m ARR.
- I manage a marketing team, and am responsible for core marketing areas such as events, paid media, content, and digital. Myself and my team produce highly qualified, high intent leads for the business and ensure ARR growth.
- As well as owning my own marketing budget, I regularly report on metrics on CPL, campaign efficiency, and ROI.
- I regularly report on key metrics and results to our CMO and wider executive leadership team.
- I partner closely with key stakeholders across the business – including our sales leadership team and CMO – to ensure our goals are hit.

Enboarder

Director of EMEA Marketing

At Oracle NetSuite, I was responsible for creating a best-in-class marketing content strategy across EMEA that maximised brand awareness and sales for the region.

- I developed key leads for the business through targeted content, and oversaw all brand and product messaging for Oracle NetSuite.
- I built content development plans - including documentation, tracking, production management and an editorial calendar - all aligned to strategic goals, business priorities and new product launches.
- As the owner of the brand voice across the marketing and sales operations, I created and managed the creation of content across all touchpoints for the business, including industry-leading content packages, white papers, paid media, battlecards and sales decks. 
- Combining both my digital and content expertise, I ran Oracle NetSuite's large social media accounts, including creating the social media strategy and running paid social campaigns.

NetSuite

Head of Content - EMEA

Skills: Business-to-Business (B2B) · Market Planning · Marketing · Social Media Management · Internal Communications · Omni-Channel Marketing · Social Media Communications · Team Management

Ubuntu

Manager Marketing

- I was responsible for setting the strategy behind the messaging, differentiation and positioning of Ubuntu and Canonical products. My role was to ensure consistency of message, as well as overseeing all external communications. 
- As well as setting the strategy for all content, I also created content myself, as well as working closely with various key stakeholders across the business. I was responsible for refining and clearly articulating compelling messaging, differentiation and positioning of Ubuntu and Canonical products. I was also in charge of Canonical’s large social platforms, and developed leads and brand awareness through these platforms.

Marketing Manager

In 2014, I was hired as the News Editor of globally-renowned technology and business publication Computer Business Review (CBR). I quickly progressed in the company and became the Editor-in-Chief of the publication in 2016.

- I hired, led, and developed a team of content writers, producers, editors and contributors. I also set the strategy and long-term thinking for the team.
- I managed this global team of writers to plan, write, and edit all content. I was responsible for all advertorial and marketing content, and regularly worked with external clients such as Microsoft, Apple, Samsung, and HPE to create new content partnerships and research projects.
- I regularly worked with advertising, sales, marketing and technical development teams and led cross-platform editorial projects.
- As a key part of the role, I regularly met with and interviewed top CEOs in the industry. I also frequently attended the largest tech conferences around the world.

James Nunns