James Merrill

James Merrill is the Senior Director of Programmatic at System1, a role in which he likely oversees and manages programmatic advertising strategies for the company. Prior to this position, he held several roles at System1 and related companies:

1. Manager of Search Marketing at Qool Media (a System1 company) from May 20152
2. Director of Online Marketing, R&D at System1, where he led the internal publishing division with a team of two others1

In his role at System1, Merrill has been involved in:

• Driving forward new and unproven initiatives with high potential1
• Collaborating with data science teams to enhance optimization tools for digital campaigns1
• Encouraging team members to think critically and try new approaches in marketing strategies1
• Focusing on using technology to make the marketing team more effective1

Outside of work, James is an experienced surfer who enjoys the balance between collaboration and individuality that the sport provides.1