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James MacGregor
Senior Consultant at Pollen Recruitment Ltd
James MacGregor is a seasoned professional in the market research and social media analytics industry, currently serving as the Managing Director of Bakamo Public at Bakamo.Social.23 His career trajectory showcases a wealth of experience in various sectors, including public policy, higher education, and social media monitoring.
Career Highlights
Bakamo.Social:: MacGregor joined Bakamo, a social listening consultancy, in March 2020 as the Managing Director of their Public division.23 In this role, he likely oversees projects related to public sector clients and social media analysis.
Kantar Public:: Prior to his position at Bakamo, MacGregor held a director position at Kantar Public.1 There, he was responsible for managing new business development and key client relationships in the agency.
YouthSight:: MacGregor worked as the Director of Higher Education Research at YouthSight, a specialist firm focusing on youth, student, and young professionals.1 His responsibilities included developing new business, creating new products, overseeing project delivery, and representing the company on higher education issues.
Previous Roles:: Earlier in his career, MacGregor held positions such as Head of Market Strategy at Goldsmiths, University of London, and Head of Market Intelligence at EdComs.1
Expertise
MacGregor's research experience spans various methodologies, including:
- Secondary and meta-analysis
- Qualitative and quantitative approaches
- Policy development and evaluation
- Marketisation research for central government clients, charities, and UK universities1
Recent Transition
As of January 2022, MacGregor made a career shift to join Pollen Recruitment as a Senior Consultant.1 In this role, he focuses on public sector clients, leveraging his extensive experience in the field. This move allows him to pursue his passion for building teams and helping others flourish in the dynamic market research industry.1
James MacGregor's diverse background in research, higher education, and public sector work, combined with his leadership roles in social media analytics, positions him as a valuable professional in the intersection of public policy, market research, and social media insights.
