Marietta Alfonso

Marietta Alfonso is a seasoned professional in the media industry, currently serving as the Research Director for US Hispanic Networks at Discovery Communications. Her tenure at Discovery spanned from January 2014 to July 2021, during which she played a crucial role in shaping research strategies and insights tailored to Hispanic audiences in the United States.12

Professional Background

• Position: Research Director, US Hispanic Networks
• Company: Discovery Communications
• Duration: January 2014 - July 2021

In her role, Alfonso was responsible for conducting in-depth research and analysis to support programming and marketing efforts aimed at Hispanic viewers, reflecting her commitment to understanding and engaging this demographic effectively.2

Skills and Expertise

Alfonso's expertise lies in:

• Strategic leadership within the media sector
• Audience analysis and market research
• Developing insights that drive content creation and viewer engagement strategies

Her background indicates a strong focus on leveraging data to inform decisions that resonate with diverse audiences, particularly within the Hispanic community in the U.S..1

For more detailed information about her professional journey, you can view her LinkedIn profile here .1