James Humble

James Humble is an experienced Commercial & Operations C level Director with a strong passion for the hospitality industry, boasting over 15 years of sales, marketing, partnership, and operational expertise across various verticals. He has a proven track record of success in utilizing hardware, software, and integrated technology platforms.

Having joined Tevalis in 2010 as the third employee, James has played a key role in the company's growth from a seed company with a £30,000 annual turnover to employing over 100 staff and achieving a turnover exceeding £7m through 100% year-on-year organic growth. His accomplishments include driving strong revenues with Capex and SAAS strategies and consulting clients globally to achieve their digital goals.

As a member of the Tevalis board of Directors since 2015, James has spearheaded the creation and execution of sales, marketing, and partnership strategies. He has also contributed significantly to the development of new technology campaigns, products, and applications to boost company revenue and brand growth. Additionally, by implementing efficient sales pipeline and lead tracking processes, he monitors performance against company targets and KPIs.

James Humble's personal sales achievements are noteworthy, with £1.3m Capex and £420,000 SAAS sales in 2019/20, representing a 30% increase over the set targets. His leadership qualities are evident in his ability to position team members optimally to leverage their talents, promote productivity, maintain quality standards, and inspire a high level of performance and workplace harmony.

Educationally, James studied HND in Computer Science at Northumbria University. His professional journey includes roles such as Commercial Director, Sales & Marketing Director, and Head of Sales and Marketing at Tevalis Limited. Prior to Tevalis, he held positions such as Sales Operations Manager at Partner Tech UK Corp Ltd, Sales and Marketing Manager at UK Peripherals Limited, Senior Key Account Executive at Channel Connect, and even worked as a Croupier at Grosvenor Casino.

James remains committed to driving Tevalis towards international recognition as a leading provider of Epos, Enterprise, and integrated technology solutions in the hospitality, leisure, and gaming sectors.