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James Hallworth
Owner and co-Managing Director at Perch & Co
James Hallworth FRSA FRAI FRAS is an experienced business owner, sales, and marketing professional with a strong background in the hospitality industry.
Currently serving as the Owner and co-Managing Director of an independent cafe, bistro, and bar, he excels in key account management, new business development, and client servicing, fostering exceptional stakeholder relationships and business networking.
James is a strategic thinker, adept at developing sales and marketing plans, managing distribution channels, handling RFP submissions, and ensuring strategic positioning to drive revenue and RevPAR through pricing, revenue analysis, and inventory strategy.
He plays a pivotal role as a primary commercial and marketing advisor to the CEO and company board, providing insights on new hotel ventures, sales strategies, and market segments.
With expertise in marketing design and implementation, James is well-versed in direct and indirect marketing, website content management, public relations, social media engagement, and event management.
His experience extends to event catering, encompassing menu design, logistics, budgeting, and contracting for both internal and external venues.
James Hallworth is highly regarded for his interpersonal skills, effectively liaising with internal and external stakeholders at various organizational levels, including senior management and board committees.
He is known for his initiative, self-motivation, organizational prowess, and attention to detail, ensuring work deadlines are consistently met or exceeded.
An alumni of the Chartered Institute of Marketing, James is also a proud member of the Federation of Small Business, showcasing his commitment to professional development and industry networking.
James Hallworth's educational background includes studies in Marketing and Communications with a Distinction at CIM - The Chartered Institute of Marketing.
His rich professional journey includes roles such as Acting Head of Sales & Marketing and Pre-Opening Launch positions at reputable hotel groups, demonstrating his expertise in leading sales, revenue, and marketing initiatives in the hospitality sector.
With a diverse portfolio of experiences in renowned establishments and organizations, James has honed his skills in sales, marketing, and management, making him a valuable asset in the competitive business landscape.