Ingrid Schifer

Ingrid Schifer is a prominent figure in marketing and public relations, currently serving as the Chief Marketing Officer and Alpha of the Pack at Schif And The City, a managed marketing company based in Edmonton, Alberta. With over 14 years of experience in the industry, she is recognized for her innovative leadership and strategic vision.

Professional Background

• Leadership Role: As the Alpha of the Pack, Ingrid leads her team in delivering a comprehensive suite of marketing services, including strategy development, managed marketing, and social media management. Her approach emphasizes crafting compelling narratives and building strong brand identities that resonate with target audiences.12
• Entrepreneurial Ventures: In addition to her role at Schif And The City, Ingrid is the owner of Digital Owl Communications, which focuses on helping clients articulate their corporate stories through multi-platform solutions. She is also a co-owner of Stay Spicy Inc, a movement aimed at personal branding through workshops and podcasting.1
• Podcast Host: Ingrid hosts the Demythifying Brand podcast, where she explores themes related to personal branding, leadership strategies, and common misconceptions in branding.1

Skills and Expertise

Ingrid's expertise encompasses:

• Consumer Behavior: A keen understanding of consumer dynamics allows her to develop effective marketing strategies.
• Crisis Communications: She has demonstrated proficiency in navigating complex communication challenges with poise.
• Social Media Mastery: Ingrid leverages social media platforms to enhance brand visibility and engagement.1

Ingrid Schifer's dynamic leadership and innovative strategies have positioned her as a key player in the marketing landscape, driving success for her clients while fostering authentic connections through storytelling.