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Ehsan Lavassani
Product Leader | Technology Executive | Board Member | Amateur Beekeeper
Ehsan Lavassani is the Senior Vice President and Head of Digital Products at Mercer Advisors, a national Registered Investment Adviser firm. He joined the company in October 2023 as part of an expansion of their executive leadership team. With over 20 years of experience in the financial services industry, Lavassani has a strong background in product and technology leadership. Notably, he was the founding engineer and first employee at Personal Capital, where he contributed significantly to developing their digital ecosystem for clients and advisors over more than a decade.14
In his role at Mercer Advisors, Lavassani is responsible for designing, developing, and delivering proprietary technology platforms aimed at enhancing the client experience. His expertise includes UX strategy and design for digital products, SaaS, and web businesses.13 He is recognized for his hands-on approach and dedication to innovative solutions that improve financial well-being.2
Lavassani is also active on social media platforms like LinkedIn and Twitter, where he shares insights related to his work and industry trends.25
