James Dumesny

James Dumesny is an accomplished project and program manager, team lead, and designer with a strong background in digital spanning over a decade.

He holds a Bachelor of Design Computing from the University of Sydney, with a focus on user experience design and digital service development.

Over the past five years, James has specialized in performance marketing, demonstrating expertise in areas such as conversion rate optimization, web personalization, SEO, paid advertising, customer relationship management, and more.

His professional ethos revolves around user-centric design principles and a customer-first approach to digital service development, underpinned by a blend of qualitative and quantitative research methods to deliver optimal experiences for users and achieve business objectives.

James Dumesny's core competencies include user experience design, performance marketing, project and program management, as well as customer research and analysis.

Throughout his career, he has been involved in various roles at prominent organizations, including serving as the Senior Digital Product Manager at HSBC and holding multiple positions at Wunderman-Bienalto, such as Head of Optimization, Manager of CRO and Digital Services, Senior Consultant, and Analyst in Conversion Rate Optimization.

With a diverse skill set that encompasses web development, mobile app development, customer research, journey mapping, web analytics, and business consulting, James Dumesny excels in creating innovative digital solutions that align with user needs and business objectives.

Having also worked as a University Tutor at the University of Sydney and in various roles at Adfirm, James brings a wealth of experience and expertise to the digital realm.