James Courtney

James Courtney is a resilient and optimistic entrepreneur who successfully pivoted his venture, LUX Rewards, to target the B2B enterprise market during the challenges of the pandemic.

Under his leadership, the reinvigorated business achieved significant growth, securing over £5 million in annual recurring revenue and forming partnerships with major financial institutions globally.

James's entrepreneurial journey was marked by notable achievements, including securing multi-seven-figure equity investments, receiving prestigious industry recognitions like RMI 30under30 and Hurun's Future Stars, and being named a top entrepreneur under 42.

His educational background includes a First-class honours degree in Business Administration from the University of Bath, where he also won the Bath Business Plan Competition consecutively.

Prior to his success with LUX Rewards, James gained diverse experience at esteemed organizations such as IBM, Unilever, and PwC, where he worked in roles ranging from social media analytics to global marketing strategy.

James Courtney's entrepreneurial spirit and strategic vision have positioned him as a market leader in rewards scheme technology solutions, with a strong focus on B2B partnerships and technology-driven innovations.