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Darren Briggs
CEO / MD - Ascona Group : Entrepreneur, Philanthropist, and Helicopter Pilot PPL (Type Ratings - B505 and R44)
Darren Briggs is a highly successful entrepreneur who founded Ascona Group in 2011, based in Pembrokeshire, South-West Wales.
His extensive experience in the oil industry, including roles at Elf Oil UK Limited and Total UK Limited, led him to establish BigOil.net in 2004.
In 2018, Darren implemented a high-growth strategy for Ascona, expanding the business from two sites in Pembrokeshire to a growing portfolio throughout the UK.
Darren's innovative 'Asconarisation' strategy aims to transform Ascona forecourts into premier roadside retail destinations with a focus on Food-To-Go offerings.
His leadership and hands-on management approach have earned him and Ascona Group multiple entrepreneurial and business awards.
Darren holds a background in Business Administration and Management from the University of Bradford Management Centre and the University of Bristol.
Throughout his career, Darren has held key positions in various organizations, including Founder of Big Media Group and Managing Director at Ascona Group.
