James Carter

James Carter is a Business Development professional with a focus on high-growth companies in technical fields such as Civil Structural Engineering, Water, Wastewater, and Biogas, Industrial IoT for Water and Energy Infrastructure, and Mining Tech. With 10 years of experience in general business development encompassing sales and marketing management, James specializes in B2B Lead Generation strategies, online marketing, marketing automation systems, and CRM implementation and consulting, notably with Salesforce.com, ACT!, and Maximizer. He has a strong background in hiring and training sales teams for new businesses and has a keen industry focus on Software, Software as a Service, and Franchise Sales. James has a notable educational background, having studied Psychology at the University Of Victoria after attending Oakville Trafalgar High School. Throughout his career, he has held key positions such as Director of Marketing And Business Development at OCTAFORM, CEO at Path Marketing Inc., Director of Marketing at Wenco International Mining Systems, Vice President Marketing at Distrix Networks Ltd, President & CEO at International Internet Marketing Association, Director in various roles at International Internet Marketing Association, Sales Manager at Marqui, and VP Business Development at Mercurial Communications.