James Beechinor-Collins

James Beechinor-Collins is the President of Early Rider Ltd, a UK-based company specializing in children's bikes and ride-ons. He was appointed to this role in April 2024, with the primary goal of driving the company's growth in the U.S. market and expanding its presence through new partnerships and market development strategies.124

Prior to his appointment, Beechinor-Collins had a background in marketing and public relations, which he is leveraging to enhance Early Rider's operations in the United States.23 His leadership is expected to play a crucial role in establishing the brand more firmly within the competitive U.S. cycling market.4