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Benjamin Baader, MAICD
CX Executive - Strategic Visionary in Experience Design, Driving Growth, Efficiency and Market Differentiation
Benjamin Baader, MAICD, serves as the Executive Director Design and Experience Design Practice Lead for Tata Consultancy Services (TCS) in the ANZ/APAC region. He is recognized for his leadership in driving experience-led business transformations, particularly in the context of artificial intelligence (AI) and its role in enhancing customer experiences.
Baader has a substantial background in digital transformation and design thinking, focusing on integrating customer and employee experiences to foster innovation. His work often involves discussions on responsible AI and its implications for business and society, as evidenced by his participation in various forums and discussions regarding AI policy and its global impact.
In addition to his professional role, he is actively engaged in the digital transformation community, having organized meetups and contributed to discussions on the challenges and opportunities that digital transformation presents to businesses of all sizes. His insights and expertise have made him a sought-after speaker in the field, where he shares his knowledge on the intersection of AI, design, and customer experience.1
