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Jake Lee
Consumer choice experiments for business/marketing strategy
Jake Lee is a seasoned professional who believes that analytics should focus on driving better decision making in the industry.
He holds a Bachelor of Business Administration (BBA) from Weber State University and a Master of Statistics - Business, Statistics from the University of Utah.
Jake has held various key positions in reputable organizations, including roles such as Marketing Science Consultant and Chief Analytics Officer.
His vast experience includes working at companies like Red Analytics, Inc, Blue Owl AI, Maritz Research, The Cambridge Group, Affinnova, Rastar, and Sharp Analytics.
Jake Lee's expertise lies in utilizing analytics to support end decision-makers and assisting them in making more decisive actions.
Through his roles, Jake emphasizes the importance of understanding the needs of decision-makers to solve the right problems rather than getting lost in tool-centric approaches.
