Jaiya Gill

Social Strategy at Carry

Jaiya Gill is the Head of Social Strategy at Carry, a role she has held since December 2022. She is a founding team member of Carry and has a strong background in marketing and social media strategy. Based in Brooklyn, New York, Jaiya has been instrumental in developing branding and promotional strategies for the company.1 2

Professional Background

Carry: As Head of Social Strategy, Jaiya is responsible for overseeing social media initiatives and content creation, leveraging her expertise to enhance brand visibility and engagement.
MrBeast: Prior to her current role, she worked as a TikTok Consultant for MrBeast from August 2022 to January 2023, where she focused on identifying trends and creating engaging content for the platform.
Besties: Jaiya co-founded Besties, an initiative aimed at making investing more accessible for women, which she was involved with from August 2021 to January 2023.
Gas: She also contributed to content strategy at Gas, a social media app that became the top app in the App Store before its acquisition by Discord.1 2

Education

Jaiya holds a Bachelor of Commerce (Honours) from Queen's University and participated in an international exchange program at Uppsala University. During her studies, she received the Internet Marketing Leadership Award.1

Jaiya Gill is recognized for her innovative approach to social media and marketing within tech startups, making significant contributions to the brands she has worked with.