Jaime Lobera

Jaime Lobera is a seasoned professional in business strategy, business transformation, marketing, communication, and sales, boasting 25 years of experience in various senior executive roles.

With a rich background in the FMCG industry, Jaime has held significant positions like Business Unit Director and CMO at reputable companies including Campofrio, Unilever, Kraft Mondelez, Mahou San Miguel, and Sigma.

Currently, Jaime serves as the Managing Partner for Strategy and Brands Building at APPLE TREE, a renowned strategic communications agency, while also working independently as a business and marketing consultant.

Aside from his current roles, Jaime has been actively involved in prominent organizations such as the Spanish Advertisers Association, ESIC Business and Marketing School, and the Executive Master of Corporate Reputation at the University of Navarra.

Jaime Lobera's expertise spans across various domains including Business Strategy, P&L Management, Marketing, Sales, Brands Building, Advertising, Public Relations, Corporate Reputation, Digital Marketing, and Crisis Management among others.

He holds an MBA from IESE Business School at the University of Navarra, complemented by degrees in Law and Business Economics from Universidad Pontificia Comillas, and specialized training in Agroalimentary Business Management from Instituto Internacional San Telmo.

Throughout his career, Jaime has demonstrated a strong track record of driving top-line growth, developing brand strategies, leveraging influencers, managing crises, and enhancing corporate and brand purpose.

Jaime Lobera's diverse experience and deep understanding of the business landscape make him a sought-after consultant and executive with a proven ability to deliver results and drive organizational success.