Jaime Sánchez

Jaime Arruz Sánchez is a prominent figure in the automotive public relations sector, currently serving as the PR Manager at Toyota España, S.L.U. He has a robust background in communication and marketing, particularly within the automotive industry.

Professional Background

• Current Position: Jaime has been the PR Manager at Toyota España since January 2021, where he is responsible for preparing and coordinating press releases, media kits, presentations, and speeches. His role also involves implementing communication strategies and managing public relations events at both national and international levels.12

• Previous Roles: Before his current position, Jaime held various roles at Toyota España:

  • PR Consultant (April 2018 - January 2021): He focused on product communication and was involved in the dissemination of content related to Toyota's products and motorsport activities.1
  • Communication and Public Relations Specialist (November 2013 - April 2018): In this role, he contributed to press communications and managed social media content for Toyota's press channels.1

• Earlier Experience: Jaime has also worked as a journalist and editor for several automotive publications, including GQ Magazine and Arpem Networks, where he wrote product reviews and automotive news.1

Education

Jaime holds a degree in Journalism, which has equipped him with the skills necessary for his extensive career in public relations and communications within the automotive sector.2

Personal Insights

Jaime is recognized for his expertise in both traditional media relations and digital communication strategies, making him a valuable asset in the evolving landscape of automotive marketing. His contributions have been significant in enhancing Toyota's public image and managing its communications effectively.