Alex Allen

Alex Allen is the Next Gen Mobile Product Lead at Aviva, a prominent insurance and financial services company based in the UK. He has been with Aviva since 2010, initially joining as a communications and tech consultant. Over the years, he has progressed through various roles, ultimately leading to his current position where he focuses on the development and enhancement of mobile products, particularly the MyAviva app, which serves millions of customers.13

In his role, Alex is responsible for spearheading initiatives that aim to re-platform the MyAviva app, ensuring it meets modern user expectations while integrating advanced features like multi-factor authentication and self-service options. His work emphasizes balancing innovation with responsibility in the financial sector and fostering a collaborative culture within Aviva.12

Alex holds a degree from the University of East Anglia and is recognized for his strategic approach to product development, storytelling, and design in digital contexts.24 His leadership in digital transformation projects is aligned with Aviva's broader goals of enhancing customer experiences through technology.1