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Jahnavi Ray
Revenue Strategy - ABM - Digital Strategy - Demand Generation - An Expert Growth Hacker for B2B SaaS
Professional Background
Jahnavi Ray is an accomplished professional with over 14 years of robust experience in agile marketing and business development. Renowned for her specialty in crafting growth strategies and precise targeting tactics, Jahnavi has made significant contributions across various sectors. Throughout her career, she has adeptly managed large marketing budgets and tracked campaign performance, ensuring successful product launches, effective email campaigns, and dynamic online marketing initiatives.
As a Senior Manager of Revenue at Rise Vision, Jahnavi has utilized her extensive expertise to drive demand generation and maximize revenue potential. Her previous roles include notable positions such as Segment Manager at Ceridian and Marketing Program Manager - North America at OpenText, where she exercised her talent for integrated marketing campaigns characterized by innovative approaches like A/B and multivariate testing. Jahnavi’s career trajectory showcases her proficiency in areas such as event management, content creation, and the strengthening of partner relationships, particularly with major organizations like Microsoft, AWS, and Redington.
Education and Achievements
Jahnavi holds a Bachelor's degree in Mass Media with a focus on Advertising and Journalism, complemented by a Master's in Business Management with a specialization in Marketing from the prestigious University of Mumbai, where she graduated with First Grade honors. Her educational background has equipped her with the foundational knowledge and strategic insight necessary to excel in the fast-paced world of marketing.
One of Jahnavi's many notable achievements is her hands-on experience with various marketing automation tools and content management systems. With a solid understanding of O365, SharePoint, Dynamics CRM, SUGAR CRM, and Salesforce, she has not only administered these platforms but has also adeptly marketed them across North America and Europe. Jahnavi has developed and executed targeted marketing strategies, enhancing the usability and conversion rates of extensive product portfolios.
Achievements
Throughout her extensive career, Jahnavi has successfully executed large integrated marketing campaigns that have significantly improved engagement and conversion rates. Her expertise in digital marketing has catalyzed online traffic through SEO/SEM, social media, and display advertising campaigns. By focusing on buyer personas and market intelligence, she has refined her understanding of customer behavior and optimization of product offerings.
In her previous roles, Jahnavi managed significant marketing initiatives involving data sheets, white papers, and compelling webinar content aimed at customer acquisition and retention. She has effectively collaborated with cross-functional teams to ensure maximum ROI on events such as tradeshows, seminars, webinars, and podcasts. Through vendor management, event promotions, and audience generation strategies, Jahnavi has orchestrated numerous successful marketing events.
By leveraging her diverse skill set in inbound marketing, co-marketing, branding, and demand generation, Jahnavi Ray continues to make a profound impact in the marketing landscape, proving her capabilities as a leader and strategist in the dynamic field of business development.