Jade Castro

Jade Castro is the Head of Brand Strategy at Bubs Australia (ASX: BUB), an Australian company that produces infant and toddler formulas. Based on the available information:

Professional Background

Castro currently holds the position of Head of Brand Strategy at Bubs Australia, where she plays a key role in the company's marketing and brand development efforts.3 Her responsibilities include:

• Managing all aspects of brand marketing
• Overseeing public relations
• Directing social media strategies
• Handling content creation4

Experience and Expertise

Jade Castro has demonstrated expertise in several areas:

• Global Media Landscape: She possesses a strong understanding of the global media environment and emerging channels.2
• Strategic Communication: Castro is known for her clear and communicative leadership style, particularly when it comes to conveying strategy.2
• Market Research: She has been involved in gathering consumer insights, having spoken with thousands of US caregivers to understand their preferences regarding branding and packaging.1

Recent Achievements

Castro has been instrumental in Bubs Australia's efforts to expand into the US market:

• She played a role in refining the company's branding and packaging for US consumers, which debuted at Natural Products Expo West.1
• Castro has been involved in the company's ongoing process to obtain full FDA approval for its infant formulas in the United States.1

Professional History

Prior to her current role, Jade Castro has held other positions in the marketing and communications field:

• Director of PR at Lifesum (2021 - present)
• Head of Global PR and Content at Lifesum (2022 - 2023)3

Castro's LinkedIn username is jademangahis, as mentioned in the query.