Erin Banks

Erin Banks is the Head of Influencer Marketing at Lifesum, a health and wellness company.15 She is based in Los Angeles, California, and has over a decade of experience in the marketing industry.15

Professional Background

Erin's career has been focused on connecting brands with people, particularly through influencer marketing and talent relations.1 Before her current role at Lifesum, she worked as a Talent Relations Manager at Corbis. She has also been an Influencer Marketing Consultant since January 2016.6

Current Role and Responsibilities

As the Head of Influencer Marketing at Lifesum, Erin is responsible for:

• Developing and implementing influencer marketing strategies
• Managing global events for the company
• Building relationships with influencers and content creators in the health and wellness space

Expertise and Approach

Erin is known for her insights into effective marketing strategies. She believes that great marketing is crucial for becoming and sustaining a position as a recognizable and trusted brand.4 Her approach likely involves:

• Identifying and partnering with relevant influencers
• Creating authentic content that resonates with Lifesum's target audience
• Measuring and analyzing the impact of influencer campaigns

Industry Presence

Erin has shared her expertise in influencer marketing through various platforms:

• She has been a guest on marketing podcasts, discussing topics related to influencer marketing in the health and wellness industry.23
• She actively shares insights and thoughts about marketing on professional networking platforms.4

Erin Banks' LinkedIn profile can be found under the username erin-banks-52803923, where more details about her professional experience and achievements may be available.