Jacob Davis

Jacob Davis is a highly experienced professional with a background in performance marketing, specializing in search, landing page optimization, conversion rate optimization, and performance display. Currently serving as the Senior Vice President of Search and Performance Strategy at 360i, Jacob has a strong track record of leading successful search and performance marketing initiatives.

Jacob holds a Bachelor's degree in Advertising with a Minor in Political Science from Marist College, indicating a solid educational foundation in his field. His academic background complements his extensive practical experience in the marketing industry.

Throughout his career, Jacob has held significant roles in renowned organizations, showcasing his expertise and leadership abilities. Prior to his current position at 360i, he served as the Vice President of Search and Performance Strategy at the same company, demonstrating his continuous growth and contribution to the field.

Before joining 360i, Jacob held key positions at other notable companies such as iCrossing, Hilton Worldwide, Ecselis, Havas Media, and Neo@Ogilvy, where he honed his skills in digital acquisition, performance marketing, and search strategy. His experience spans from search marketing specialist roles to director-level positions, illustrating his progressive career trajectory and diverse skill set.

Jacob's professional journey includes enterprise and local-level responsibilities in onboarding, deployment, management, and optimization of lead generation and awareness search efforts. His expertise in overseeing performance marketing campaigns and driving results reflects his strategic mindset and analytical capabilities in the dynamic digital marketing landscape.

With a strong foundation in advertising and political science, combined with years of hands-on experience in performance marketing and search strategy, Jacob Davis stands out as a versatile and accomplished professional in the marketing industry.