Jaana Linsenmayer

Jaana Linsenmayer is the Global Vice President of Customer References and Advocacy at SAP, where she plays a pivotal role in driving customer engagement and advocacy strategies. With nearly 20 years of experience in the computer software industry, she is recognized as an accomplished global marketing leader. Her expertise lies in B2B digital content creation and strategic marketing, particularly focused on enhancing customer experiences within the intelligent enterprise sector.1

Linsenmayer has a strong educational background, having studied at Northwestern University's Kellogg School of Management, which complements her extensive professional experience. She is also noted for her contributions to brand storytelling and marketing strategies that resonate with customers.1