Ivy Li

Ivy Li is a seasoned professional with over 15 years of experience as a brand steward and PR expert in the Luxury hospitality industry in China. She currently holds the position of Senior PR Director, China at bespoke agency Petrie PR, where she spearheads the establishment and development of the Mainland China offices.

Her expertise lies in fostering strong relationships with senior editors, Key Opinion Leaders (KOLs), and influencers in the travel, lifestyle, and fashion sectors, enabling her to craft integrated PR and digital strategies that amplify clients' brand voices and expand their market presence in China.

Ivy Li is dedicated to curating compelling narratives and securing impactful features for brands in esteemed publications like Vogue, Condé Nast Traveler, GQ, and Forbes, among others. Her approach to PR is marked by enthusiasm, strategic thinking, and a commitment to delivering positive outcomes.

Beyond her professional endeavors, Ivy Li values work-life balance and derives happiness from her role as a dog mom to three furry companions. She describes herself as a food enthusiast, particularly fond of desserts, and an active practitioner of Barre, Yoga, and meditation. Her interests also extend to golfing and exploring new destinations with friends.

Ivy Li pursued her Master of Arts (M.A.) degree in Economics and Mass Media from the University of East Anglia. Her career journey includes notable positions such as Regional PR Manager at Kempinski Hotels, Director of Marketing Communications at Raffles Beijing Hotel, and Assistant to the Chairman, Greater China at Ogilvy & Mather.