Iván Martínez

Iván Montoto Martínez is a seasoned professional with over 15 years' experience in the online sector. An innovator who thrives on staying up-to-date with the latest trends, he has a penchant for all things different. Passionate about communication, he lives by the motto 'Never stop testing, and your advertising will never stop improving' by David Ogilvy. In his spare time, Iván indulges his interests as a geek, growth hacker, and enthusiast of the Internet of Things.

Iván's educational background includes a primary, secondary, and high school education at Colegio Sagrado Corazón - Jesuitas León, a Master's in Marketing and Sales Management from EAE Business School - Deusto, a Master's in Advertising and Communication from Universidad Pontificia Comillas ICAI-ICADE, a Postgraduate degree in Political and Institutional Communication from Universidad Pontificia Comillas, and further studies in digital advertising and marketing online.

Throughout his career, Iván Montoto Martínez has held key roles in renowned organizations such as Microsoft, CEF Centro de Estudios Financieros, Universidad Complutense de Madrid, Xandr, zeotap, EDEM Escuela de Empresarios, Havas Group, Universidad de Salamanca, Starcom, Exponential, Adconion Media Group, Publicidad.net, and Editorial Everest. His experience spans from sales and directorial positions to teaching and tutoring roles in the fields of marketing, digital business, programmatic advertising, and more.