Daniel Godoy Mondragón

Daniel Godoy Mondragón is a seasoned digital marketing professional currently serving as the Global Head of Programmatic Evangelist at Microsoft.1 With over 15 years of experience in multinational companies, he has developed a strong expertise in online and offline media.1

Career Highlights

Daniel's career trajectory showcases his progression in the digital marketing field:

Current Role:: At Microsoft, he has been the Global Head of Programmatic Evangelist since August 2022.1

Previous Positions::

• DV360 Media Sales Manager at Google (May 2021 - April 2022)
• Head of Digital South West Europe at PepsiCo (December 2015 - July 2020)
• Digital & Media Manager at PepsiCo (July 2011 - November 2015)
• Digital & New Media Manager at L'Oréal (July 2009 - July 2011)
• Digital Manager and Digital Assistant at L'Oréal (August 2007 - June 2009)

Expertise and Interests

Daniel is specialized in developing and executing digital marketing strategies.1 His areas of expertise include:

• Advertising evolution
• Digital campaign analysis
• Performance marketing
• Social media management
• Team leadership

He has strong technical knowledge in various digital marketing disciplines, such as:

• Traffic generation (Search Marketing, Display, Programmatic)
• User Experience (UX)
• Conversion Rate Optimization
• A/B testing
• Email marketing
• Digital asset development

Education

Daniel holds a degree in Architecture from Pontificia Universidad Javeriana (1999-2005) and a Master's in Publicity from Universidad Pontificia Comillas (2005-2006).1

Recent Activities

Daniel is active on LinkedIn, where he frequently shares insights about AI in advertising, digital marketing trends, and industry events like DMEXCO.23 He has also demonstrated interest in using AI tools, such as creating AI-generated Christmas postcards.4